By Anna Gay on | No Comments
As a photographer, the holiday season is a great time to market to and attract new clients, as well as reconnect with your existing clients. Here are 5 great marketing ideas to increase your photography business during the holiday season by offering your clients fun and unique services!
By offering Holiday mini sessions, you can still provide a handful of really great images to your clients, but charge them much less, and spend less time on editing. That way, you will be able to do even more shoots, and the mini sessions can add up quickly!
Your pricing and what the mini sessions entail will depend entirely on your regular pricing, but think in simple terms like
Its all up to you, so think of ways that you can give your clients a smaller package, but still make them feel as though they are getting great photos at a wonderful price.
We all know that grandparents, great-grandparents, aunts and uncles love nothing more than receiving photos of their families around the holidays, which makes this time of year perfect to offer print specials!
Whether you print your own photos, or have a professional printer who you use regularly, try putting together a couple of photo packages at different price points that include a variety of print sizes or photo papers.
There are plenty of professional printers to choose from, but if you do not already have a go-to printer, White House Custom Colour often offers a special offer to new customers that lets you receive free prints, just for signing up. They also offer everything from large canvas prints, to greeting cards.
Speaking of greeting cards, sending out holiday cards with photos of our families each year is a tradition a lot of us share!
Now is the perfect time to either include a box of greeting cards in your print specials, or reconnect with your current clients and offer to have one of their favorite photos from a past shoot included on a holiday card.
You could even take this idea a little further, and include products such as bookmarks, postcards, and the ever-popular refrigerator magnet (you can’t deny it, we all love them)!
This is also a great opportunity to go the extra mile to offer photo products and photo packaging that really showcases your brand and style, which will make people who see your prints and products say “Who took that photo?” This will generate great word of mouth for your business.
If you have a Facebook page for your business try advertising a giveaway for one of your mini sessions on your business page.
This is a great way of getting the word out about your business, because you can ask your clients to “share” your Facebook page with their friends, and for everyone who shares the link, they will have their name entered to win a free mini session.
In the meantime, more people will see your business, and even if they do not schedule a shoot with you right away, they may do so in the future. Word of mouth (are you seeing the theme here?) is priceless in the photography world!
Offering gift cards gives you the opportunity to cater to a separate group of customers other than the ones who are directly looking for a photo shoot.
You can sell gift cards to pretty much anyone for any occasion, so they are a great service to offer for the moms whose daughters want a fun and trendy senior photo shoot, or to the husband who wants to give his wife something glamorous and unique for her birthday!
Again, this is another great opportunity for you to get creative with your packaging of the gift cards and really show off your brand. You could design your own, have them designed for you by a printer.
If you do not want to go the route of printed gift cards, digital cards that the customers can print out are always a hit, too, and you can be just as creative with those!
Just like gift cards for any other service, think of different pricing levels, all the way from mini-shoots on up the line to $1500 worth of photos – you never know who might purchase that $1500 gift card!
Do you have any great ways that YOU have used to increase your photography business during the holidays? Leave us a comment below - we would LOVE to hear from you! And PLEASE SHARE this post using the social sharing buttons (we really appreciate it)!
Anna Gay is a portrait photographer based in Athens, GA and the author of the dPS ebook The Art of Self-Portraiture. She also designs actions and textures for Photoshop. When she is not shooting or writing, she enjoys spending time with her husband, and their two cats, Elphie and Fat Cat.