By Kelly Benton on | No Comments
Marketing your new photography business doesn’t have to break the bank. The two most important things you can do are:
Where does your ideal client like to shop? Find a local boutique to partner up with and offer a free on-location portrait for customers who spend a certain amount of money in the store that day.
If you would like to create an opportunity to upsell, you could offer them a free web-sized download of their image, then charge for the high-resolution download and prints (just make sure they know what they are getting for free up front!).
If you want to photograph babies, children, or families, you might consider teaching a class on how to use a DSLR. The target demographic will be moms who want to take better photos of their kids.
It may seem counter-intuitive to teach people how to take better photos when you want them to hire you, but it will establish you as an expert in the field. Your students are more likely to hire you than another photographer when the time comes for a family portrait, plus you’re building a client base of people who truly value good photography!
You don’t have to be a paying vendor to get something out of a bridal show. Attend as a guest, and network with other vendors. Don’t make it all about yourself, but instead show a genuine interest in what they do (tip: make sure you’re not bugging them when their booth is crowded – wait for a slow time to introduce yourself).
Bring your camera and offer to take a few photos of them and their vendor booth. Afterwards, send them a nice note and the digital files (no watermarks and no strings attached). Becoming the go-to photographer for wedding vendors is a long process, but it has to start somewhere and you just got your foot in the door!
Even aspiring wedding photographers can plan their own styled shoot. If you create a vision that will pique the interest of other vendors, and you tell them your goal (for example to get the photos published on a wedding blog), it shouldn’t be hard to gather a good team of creative business owners to contribute to the shoot.
For more detailed information, read my blog post, “10 Steps to Planning a Styled Shoot”.
Everyone loves cake (well, most people anyway). Partner with a bakery to offer a free cake tasting event. Host it in the evening and open it to all newly engaged couples that are getting married after a certain date (maybe a year out, so they’re less likely to already have a photographer).
Decorate for the event, play music, and offer cocktails or wine. Give a short 5-minute presentation on your photography services, then send everyone home with a goodie bag filled with a cupcake, wedding planning tips, your contact information, and a list of other recommended vendors.
Most of us, at one time or another, are guilty of having a boring social media presence. We post photos on Facebook and Instagram after we shoot sessions, but don’t have much to say during slow periods.
It’s time to beef up your social media accounts with information that’s actually useful or interesting to your ideal client. Here are some ideas:
Don’t limit yourself to just these ideas. The sky is the limit. When you are first getting started, it’s going to take hard work, creativity, and some good old-fashioned hustle to get your name out there.
Ditch what doesn’t work for you, improve what does, and keep a POSITIVE ATTITUDE!
Do you have any questions or comments about How to Market Your Photography Business? Leave us a comment below - we would LOVE to hear from you! And PLEASE SHARE our tutorial using the social sharing buttons - we really appreciate it!
Kelly Benton lives with her husband and two adorable dachshunds in Northeast Indiana, where she works from home as a Wedding Photographer. When she’s not photographing over people’s love, she’s a wannabe-rockstar triathlete with a penchant for funny movies and craft beer.