So you have now launched a new Facebook page for your photography business and you’re really excited about it. But where do you go from here? How do you keep forward momentum and keep that new page going successfully? Well, these are very good questions because it’s a problem that many face so let’s take a look at some ideas to help you keep your new page running successfully.
1. Create a Content Plan
Your first step is to create a content plan. While you might feel super excited and motivated in the beginning, it’s easy to get busy or sidetracked, or just to run out of ideas on what to post about. This breaks the consistency of your posting plan and could cause followers to drop off. So your first step is to create a content plan that you can stick to on a regular basis. Then you will want to set aside some time for creating content so that you get ahead of the game. You can schedule this content into your account and not have to worry day-to-day if something gets posted. Your plan is the most important thing you can do to keep your page running successfully.
2. Be the Most Frequent Commenter on Your Page
Now that you have this plan of action for your new page, you can ensure you keep your page running successfully for a long time to come. You need to interact if you want visitors to engage. Would you take the time to comment on a page where no one ever responds? It’s like talking to yourself. So be sure to always reply to comments and if you’re not getting many comments yet, you can thank people when you notice they like or share your posts. This is a great way to show that you notice and appreciate what people do.
3. Share Posts/Work By Others
Highlighting other people on your page is a great way to share the love and bring in more traffic to your page. If you’re going to share posts and work by others, always take the time to properly credit them and if possible, tag them. When you mention others, it shows you’re not just all about yourself, that you appreciate other professionals and also increases the chance that people will return the favor for you.
This is not everything you need to know about running a successful Facebook page but it’s definitely a good start to the basics of taking your new page and keeping it running smoothly. In addition to this, you should always be sure that you monitor your page closely for what works and what doesn’t, take notes and make changes as needed in the future. Check out this post for 10 generic posts to generate engagement on your facebook page, too.
Special thanks to Lisa at Social Media Satisfied for this awesome blog post!