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4 Important Aspects of an Efficient Workflow

"Workflow." It has a nice ring to it, right? Yet, this simple term has been bandied about and written on over and over again in the photography realm. Why? BECAUSE WORKFLOW IS EXTREMELY IMPORTANT! I am of the mentality that workflow is just as valuable as your photography gear.  There are plenty of different approaches to creating an effective workflow, and I will be talking about some of those approaches in my next post. For now, and to get you thinking, I want to talk about some of the reasons why an effective workflow is so important. My hope is.. - Continue Reading

Photographer Spotlight: Gayle from Mom and Camera

I'm so excited to share more from Gayle from Mom and Camera. When did you decide to pursue photography?I decided to learn photography when my 3rd baby was a few months old. I wanted better photos of my children and the ability to document my life and the beautiful people in it! Pretty much the first time I picked up a camera I was hooked.  How would you describe your photography style?Clean and simple. It wasn't always that way but it is where I am most happy now.  What is your favorite lens in your camera bag right now?Easy. My.. - Continue Reading

Comparison is the Thief of (Taking Increasingly Better Photos)

Have you ever had one of those days when you were feeling relatively good about yourself? Your hair loved you. You nailed the makeup. Your clothes were falling in all the right places. Confidence was yours. And then you picked up a fitness/sports/celebrity/style magazine.  And suddenly your eyelashes are fat. You hate that vein on your pinky toe. Why did you ever think you looked good in coral? Your hair is so Monica circa Friends Season 4, you can’t hardly stand it.  Comparison is the thief of contentment.  Some other famous person (the original author) said it was the thief.. - Continue Reading

RAW vs JPEG

A common question of many photographers is the difference between shooting RAW and shooting JPEG. It's a common misconception that the only benefit of shooting RAW is the ability to "rescue" an image. This, however, is just the beginning. There are several interesting benefits to shooting RAW that are less known, as described below. To understand the concept, it is helpful to understand both RAW and JPEG files themselves. A RAW file is a file containing all of the information recorded by your camera's sensor during exposure. In contrast, a JPEG file is a file that has been compressed by.. - Continue Reading

8 Essential Freebies for Your Photography Business

Thank you for being a part of our community.  I hope you enjoy our this awesome download with lots of valuable freebies to help you in your business. We hope these products will encourage you as you expand your business. And, it's FREE! If you'd like to view our 2014 Product Catalog then click here to check it out. Here's what you'll enjoy: Monthly Income Worksheet Package Pricing Mini Session Marketing Template Mini Session Checklist Gift Card (Chalkboard) Gift Card (Hearts) Price Sheet for Clients Prints Pricing Template * All templates will need to be edited in Photoshop or Photoshop Elements... - Continue Reading

A Very Merry Giveaway - Over $6,500 In Prizes

It may only be November, but we're starting the giving early at Pretty Presets this year! We’ve put together a "VERY MERRY GIVEAWAY": a giveaway SO big we think you’ll be dreaming about it at night! Because we LOVE our fans so much, one SUPER LUCKY person will have an incredible jump-start on their photography career. PLUS... an AMAZING opportunity to get in on some fabulous BLACK FRIDAY DISCOUNTS from our participating vendors. Hurry, these special discounts will only be available through Cyber Monday.   This AMAZING prize package is valued at over $6,500 Winners choice of a Canon 5D.. - Continue Reading

Top 5 Lightroom Presets

#1 Clean and Creative Advanced Workflow The Clean and Creative Advanced Workflow Collection allows you to create clean edits, then "layer" creative presets to produce your own signature style! With 36 presets in this collection, all which can be mixed-and-matched, you can create an unlimited number of custom combinations for your images. View More Here! #2 Color Luxe Workflow Collection The Pretty Presets Color Luxe Workflow Collection will help you create beautiful color images in your own signature style! This unique collection includes 40 Pretty Presets + 25 Brushes and can be used on any of your images taken in natural.. - Continue Reading

25 Gift Ideas for the Camera Lover

Looking for a gift for a photographer in your family? We're here to help! From adorable purses to carry their favorite camera gear in, to delicious snacks to enjoy between editing sessions, to the top-of-the-line equipment they want, we've put together an awesome list of 25 gift ideas. Let's get started: #1 -Mighty Purse Wristlet - $99.99 This wristlet does more than meets the eye. While it DOES have a credit card pocket and a coin compartment, it secretly CHARGES YOUR PHONE! Yes, you read that right. It has a hidden cable compartment that works with all micro-usb smartphones. You can.. - Continue Reading

Using Color Luxe Presets and Brushes

The Color Luxe Collection was the first preset-brush combination collection released at Pretty Presets. The set includes a variety of layering presets plus brushes that were made especially to work in tandem with the presets. This is a quick tutorial to show what is included in the collection and how to use them. A video tutorial at the bottom walks you through two sample edits. The following list shows the various "global" presets, which apply to the image as a whole. The first six are all-in-one presets which give the image a creative look. The next six are different "bases" which give.. - Continue Reading

Cyber Monday Offer for November 10th

We wanted to kick off each Monday this month with a fabulous offer that we hope will knock your socks off! Thank you for being a part of our community. Check back on this blog post each Monday for another amazing and limited-time offer. We'll also be posting on facebook, so be sure to follow. Check out our first week! November 10th Maybe you've been holding off on buying the Complete Collection, some of your favorite bundles or are looking to cross someone off your list with a gift card.  Don't wait any longer. With ANY purchase today you'll be.. - Continue Reading

Understanding Shutter Speed and ISO

Understanding Shutter Speed Shutter speed is how fast the camera records the picture or how long the shutter is open. You can also look at shutter speed as how long the light is allowed in. To change your shutter speed, there is usually a black dial on your camera. For my Canon, I have a small dial on top for my shutter speed. Turn the dial to the left for a slower shutter speed and to the right for a faster one. When I am shooting portraits, I keep mine around 125. If I’m shooting toddlers, I increase it. Why?.. - Continue Reading

What Are You Scared Of? Tackle The Exposure Triangle

I have a secret. Well, after this article it won’t be a secret anymore. But I know I will feel better after sharing this with you all. I know there are going to be some of you that can relate. And then there are going to be some of you that will scratch your head and wonder how I could have been so uneducated. I had a great Canon Rebel for a few years that took photos of my kids that I would frame proudly. With this Canon Rebel, I had been asked to shoot a friend’s wedding and several.. - Continue Reading