When getting an inquiry from a client, I like to be as organized as I can be. Most of the time, an inquiry wants to know about pricing. I have my session fee listed on my website but that is the only pricing I have listed. I do this because I want clients to contact me. This opens the door of communication. I don’t want them looking at pricing and then talking themselves out of booking a session. I want them to email or call me so that I can start a conversation with them. By doing that, they get more excited at the thought of investing in a session.
It’s my job to use that first interaction to sell myself and my business. This is when I send them my pricing information. They get emailed a pdf file that has my collections and a la carte pricing for all of the products I sell.
Once they book the session, I email them a Welcome Guide. This guide has everything in it that they need to know in order to have a successful experience with me. By having a Welcome Guide, it cuts down on the amount of emails you get from clients asking questions because their answers to most questions are in your Welcome Guide. My Welcome Guide has several pages to include all of the information I want to give my clients. You can decide how to do your guide by creating the layout yourself or purchasing a template from several vendors that provide them.
Here are 10 things your Welcome Guide should include: