Pricing Your Photography

Video Notes:


Pricing is for everyone no matter what stage you're at in your business.


Because business is all about money!

In order to set your prices you’ll need to...

1. Identify your target market

2. Your volume of clients {work all day or once a week?}

3. How much do you need to make to cover overhead?

4. Identify your business overhead:

5. Online subscriptions

6. Storage

7. Bills

8. Hard costs vs soft costs:

a. hard = products

b. soft = services

9. Then you have your time, education, equipment, software, marketing

Do you want to make all your money out of sessions or sell products? You’ll need to set pricing for those products

Hopefully before you start charging, you'll have...

- Consistency

- Talent

- Experience through portfolio building

Even though you’re just at the beginning of thinking about your business, getting your business hat on is just as important as perfecting your art.


    Enjoy the series!

    Part 1: What is a Professional Photographer

    Part 2: All about Consistency and why you need it!

    Part 3: 5 Things To Consider When Starting Your Photography Business

    Part 4: Big Business vs Small Business

    Part 5: The Importance of Insurance for Your Business

    Part 6: Branding for Photographers

    Part 7: Your Website and Web Presence

    Part 8: Pricing Your Photography

    Part 9: Portfolio Building for Photographers Part 1

    Part 10: Portfolio Building for Photographers Part 2