He was a year older than me and had the coolest toys. I felt the envy overtaking me one night while he was showing off the latest addition to an already-impressive sticker collection. One in particular had me mesmerized with its bubble of glittery blue water and tiny colorful fish that swooshed around inside when my chubby little fingers jabbed at it. How did water get inside a sticker? My jealousy took the wheel, and when no one was looking, I stuffed the curious treasure into my scrunchie socks. I forgot about my ill-gotten prize until the next morning when my mom was running a bath for me and it fell to the floor. My mother’s eyes met mine, and I felt my cheeks get as hot as the water pouring into the tub. I was caught. Guilty.

I’d be willing to bet that most of us left this stage behind in our childhood days. My mother marched me straight back to my friend’s house, and I was so embarrassed, I never took a single thing again. But, I’d also guess that feeling guilty is no stranger to most of us. The other day, I stumbled across Psychology for Photographer’s website and saw this:

This scenario perfectly describes most days at my desk. That same hot feeling crept back into my cheeks. Guilty.

I LIKE writing. I got a college scholarship for an essay I wrote, and even started out as an English major. Sometimes, people even pay me to write. But, just like everyone else, I’m often inclined to take the path of least resistance, to avoid the difficult, to skip over the hard parts and do what comes easiest. It might be easier to “research” other photographers by staring at incredible images on their Facebook pages all day or shop the sales that come pouring into your email each morning like the Running of the Brides into Filene’s Basement, or….fill in the blank. 

When you signed up to be a professional photographer, you probably thought about the fun part – the shooting. Somewhere between a screaming three year-old defiantly refusing to sit anywhere you suggest, a letter from the Department of Revenue saying something about sales tax and trying to write all the copy on your website, you realize that being self-employed just might be a little more challenging than you thought.

And guess what. That’s totally fine. Challenges are the things in life that shape us. In the same way that you can’t expect to sit on your couch every day and watch Grey’s Anatomy re-runs while stuffing your face with dark chocolate, pomme frites and glasses of wine and stay fit, you can’t expect to only do the fun parts of business and be an incredible success. 

Guilt serves a purpose. Its function is to point out moral inadequacies in our lives. Are you guilty of avoidance? Of taking the path of least resistance? Do you avoid writing because it’s hard? Because you don’t get instant results? 

The reality is that we could all use a little work in this area. Okay, maybe a lot. But here’s the good news: there’s help! Investing in your writing skills will not only help you be more memorable, relatable and effective in communicating to your clients, it will be a powerful tool for any facet of life. Psychology for Photographer’s Irresistible Words is one of the most well-written e-books you will ever read (um, duh, because Jenika is really good at writing!) AND it will help you in your business! Just like a good personal trainer starts at your individual skill level, Jenika will walk you through, step by step, and help you make small changes that all add up to a big impact on your writing. 

Don’t add procrastination to your avoidance! Hurry and grab this amazing e-book before the price goes up! 

DO IT!  Click here!  Once you get there, click "Peek Inside" to view more of the ebook.

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Shannan Painter is a newbie photographer who has spent the last 5 years working with the left side of her brain helping small businesses organize their accounting and taxes. She decided to take the big step and pursue her dream of becoming a professional photographer in 2013 after adding a third boy to her house that was already full of super heroes, trucks, and sports equipment. She and her husband, who is a local TV meteorologist, play pick-up games of basketball in their free time and like to take road trips to Lake Minnetonka with all 3 boys, and their dog Growler.  Visit her on Facebook!