This is the eighth post in a 10-part series called "10 Reasons Why You Aren't Getting More Clients." Here's a link to the rest of the series in case you missed it. So, you've moved away from an amateurish website and finally got a professional looking website up and running. (You have, right? Don't put this one off! Go back and read that post if you haven't yet!) I'm proud of you. But now we've got to make this awesome new website of yours start bringing in the clients! Most people just start posting stuff without any thought to how this is going to bring them more clients. So here's a few things you need to do to turn that amazing new website of yours into a client-booking machine.
Make sure people can find it!
You could have the most amazing website in the world, but if no one can find it, it's not going to do you any good. So you need to make sure that when people are searching for a photographer in your area that your website shows up! This is called "Search Engine Optimization", or "SEO", and is the first part of making your website work for you. You can get started by implementing these three easy tips for ranking higher in search engines. They'll take less than 30 minutes and set you up better from the start to rank better. If you want to get super dorky and really dig into SEO.
Make your website super user-friendly
Think about what people are looking for when they are searching for a photographer and make this easy to find on your website. Also, make sure that anything you want them to see is something that shows up in front of them first and foremost as well. If someone is looking for information about where you're located, make sure it's easy to find (this is one of the MOST commonly forgotten pieces of information that people need to have on their sites!) Make sure it's easy to contact you and for them to see more of your work. While cutesy menu titles might seem like a good idea, people who are searching for a photographer for the first time might not have any idea that the term "investment" is actually your fancy way of saying "pricing" and just click away instead of taking the time to look for what they need. You've only got a few short seconds; make sure that something small like that doesn't cause them to go elsewhere.
If you haven't blogged in a long time, people may wonder if you are still in business or if you are getting any new business, so it's important to blog regularly. This is the hardest part for me, because I often get busy and don't take the time to blog when I should, so I fully understand. However, if you want to keep booking new clients, it's absolutely vital that you blog regularly. Not only will people see that your business is active and flourishing, it helps you rank higher in search engines if they see that you're regularly updating your blog. I highly suggest scheduling your posts in advance so that they don't all go out at once. So set aside one day to do a whole lot of blog posts, then schedule them to be released regularly so that you don't get behind. I find it's more efficient to blog many sessions all at once, so this is a great time saver.
One of the best ways to turn visitors into clients
This may seem super simple, but it increases your conversion rate significantly so I can't recommend it enough. Simply tell people what you want them to do. Want them to look at your portfolio? Tell them to "click here to visit your portfolio". I know, this seems silly. It's clearly a link, and you'd think that it wasn't necessary to tell people that if they click it they'll see your portfolio, but people generally tend to do what they are told, so it's a great way to get people to do what you want them to. So at the end of your blog posts, tell them that if they're looking to hire a photographer to "Click this link to get more information now" and link to your contact page. It's straightforward but it's been proven to get better results than when you just assume that they know what to do next. It's subtle, but effective. Like this post? Please Pin it on Pinterest or share it on Facebook using the handy buttons above! Thanks!