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Big Business vs Small Business

Video Notes:

Can you have small business? Yes. But what are you comparing it to? In this video, we're discussing the concept of establishing yourself as a small business, operating 'on the side'. Some call these photographers the 'weekend warriors' and even look down on them for their small time aspirations.

There's nothing wrong with wanting your photography busienss to be a small one to supplement your usual income. But it's important to know what goes into running a business big or small and you might be surprised the the jump from small to big really isn't that huge.

Things you need to be in business {big OR small}:

Legalities - you need to register yourself as a business and get legal with your government. Paying taxes.

Insurance - no matter the size of your business, you need to be properly insured.

Legalities - forms, releases, etc

Branding - how will you communicate who you are to your potential clients?

Printing - cards, letterhead

Packaging - setting yourself apart from everyone else will put you in a league of your own. In addition to creating superior work, your packaging will add value to your work and this will mean you can charge more and work less.

Further education - you need to stay educated no matter how big or small your business is going to be. Personal growth is very important in your forward motion.

Online presence

Marketing - How are you going to get your clients? Some marketing is free and others are low cost but even free forms of marketing cost something, even if it's time.

If you don’t set yourself up well to glean a higher level client, you will have to work harder, not smarter.

Watch the video to hear more about big business vs small business.

Enjoy the series!

Part 1: What is a Professional Photographer

Part 2: All about Consistency and why you need it!

Part 3: 5 Things To Consider When Starting Your Photography Business

Part 4: Big Business vs Small Business

Part 5: The Importance of Insurance for Your Business

Part 6: Branding for Photographers

Part 7: Your Website and Web Presence

Part 8: Pricing Your Photography

Part 9: Portfolio Building for Photographers Part 1

Part 10: Portfolio Building for Photographers Part 2

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