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Google Plus for Photographers

If you are not yet on Google Plus, now is a great time to set up an account and get started. If you use Gmail, you already have a G+ profile, even if you’ve never used it and filled out your info. Even if you don’t have Gmail, anyone can sign up for Google Plus with their email account. Once you do, you will be walked through the process of setting up your account. We will cover that more below.

Google+ will help you get more exposure for your photography and images do very well on this social network. You can post albums of samples of your photographs. You can post photography tips and ideas and you can also promote yourself and any special offers or specialty types of photography that you do. It’s quick and easy and fun to use and it gives you a platform to speak directly to your followers and potential clients. They can comment on your photos or posts, ask questions or even tell you things they would like to see. There are a lot of advantages to this for the photographer.

Setting Up Your Account

Setting up your account is not difficult but if you want to get the most from it, take the time to fill out all of your profile fields, upload a nice photo and cover image, upload some samples of your work and be sure to include a keyword-oriented biography and link to your website. The more info you fill out, the better it will help you with ranking and also the more it will help visitors learn about you. If they find you on G+ and they like your work, you want them to be able to quickly find your website and contact info as well.

The Benefits of a Google Plus Account

There are many benefits of a G+ account for photographers. You can get your name and your work into Google almost instantly. This is a great way to build brand recognition and speak directly with people who might be interested in your work. Because it indexes so quickly, you can get your work out there when you have dated info to share or when you are just launching and want to create a buzz. This is also a good way to spread news about a special or promotion you are holding.

If you’re worried about the time investment, remember that you don’t have to be on G+ every day for it to work for you. You can make posts a couple of times a week, and then just check back in regularly to reply to any comments left on those posts. When looking at how successful your account is, or trying to judge your efforts, be sure to look at the number of reshares. This is the most valuable measurement tool when it comes to G+.

If you are getting a lot of shares, then you know people like your posts and they are sharing them out to their networks so your presence grows and grows. Even if a person shares but does not comment directly to your post, this is a positive.

There are many opportunities for photographers on Google+ and it’s an opportunity for you to be creative and show off your talents. So if you’re not yet on G+ or if you have an account but have not done much with it, consider giving it a try today.  Be sure to follow Pretty Presets for Lightroom on Google Plus, too.

Special thanks to Lisa from Social Media Satisfied for this awesome blog post!
Image from: Twin Design 

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